Content: Less can mean more | R.O.I. Media - The Results Driven ...

With so many companies competing with each other online, the internet has become overloaded with content. Everywhere you look, businesses are on a mission to produce more blog posts, more eBooks, more videos, more podcasts and more of everything else in order to increase their online presence. And why not?? If you want to compete with all the noise out there, then you simply have to make more noise than everyone else, right?

At the moment, many marketing professionals will tell you that hiring extra content creators and churning out more content is the way to go. With more content, you can target more keywords, reach niche areas and get seen by more viewers.

While all of this is true, more certainly doesn?t mean better.

Of course, more content was a good thing ten or so years ago, when online content marketing was new. But now with every company advertising itself on the internet, content marketing has become the norm. As a result, quality instead of quantity is what?s going to set a company apart from its competitors. So instead of contributing to the clutter, companies should change their marketing ways and make their strategies about better content, not more.

To do this, first ask yourself these questions:

• Do you have a content strategy or are you just clogging channels with as much content as possible?
• Is your content high quality when compared to other content on the net in similar niches?
• Is the information you?re providing really helping your customers?
• Do you just want to make more money, or do you want to make an impact on the lives of your customers?

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How do you know if you?re really producing content that is worth publishing? The answer lies in customer behaviour. Are more customers sharing your content? Are people on the net discussing your content? Are new customers signing up for your newsletter and registering at your site? If you haven?t delivered your scheduled content on time, do your customers contact you to find out when it?s coming out?

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If you can say ?yes? to most of these questions, then you know you?re on the right track. You?re creating quality content that your customers want.

Adrian Chellew

Adrian is a content writer who?s obsessed with language and literature. If he?s not writing, then he can be found reading or playing guitar and piano.

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Source: http://www.roimedia.co.za/blog/content-less-can-mean-more/?utm_source=rss&utm_medium=rss&utm_campaign=content-less-can-mean-more

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