Refine Real Estate marketing with print media

Social media is grabbing the attention of more and more real estate agents, but it hasn?t diminished the importance of tried-and-true print media. Online marketing can be enhanced with ?touch and feel? print strategies that give customers a more organic and real experience when buying a home.

To tap the potential of print marketing, practitioners should establish a brand identity that considers their unique selling proposition as well as their target audience. A solid brand identity will help agents create a logo that represents them best ? which, in turn, will be featured prominently on all print products in the agent?s marketing campaign.

Print materials include business cards, which agents should carry at all times, since potential clients are anywhere and everywhere. It also includes brochures and postcards. Yard signs and banners, which should feature the agent?s image, his or her contact information and the status of the property, are other resources.

Additionally, agents should regularly dispatch direct mails notifying recipients of current promotions or open houses. Mailing services that target specific audiences ensure that only people who are interested receive the material, making it more likely that they will not only read the content but also respond to the call to action.

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Angel Calzadilla, Real Estate advisor

Source: http://www.trulia.com/blog/angel_calzadilla/2012/07/refine_real_estate_marketing_with_print_media

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